During a period of experimentation, Alpert peeled away each layer of his identity, disassociating from himself as a professor, a social cosmopolite, and lastly, as a physical being. By most societal standards, he had achieved great success… And yet he couldn’t escape the feeling that something was missing. He published books, drove a Mercedes and regularly vacationed in the Caribbean. In March 1961, Professor Richard Alpert – later renamed Ram Dass – held appointments in four departments at Harvard University. We’re talking about how to become a butterfly.” We’re talking about going from a caterpillar to a butterfly It was a pioneering bridge, written in colloquial language, from the psychedelic 60s to eastern spirituality, and over the years has sold more than two million copies. In 1970, Ram Dass' Be Here Now became the counter-culture bible for thousands of young people seeking enlightenment in the midst of the darkness of Vietnam.
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